Personalized 180g cotton bag with gussets and tricolor handles: the premium tote bag
The 180g personalized cotton bag is the highest quality in our range of tote bags. Its thick 180g/m² canvas, its 12cm gussets and especially its flat tricolour braided cotton straps immediately distinguish it from a classic promotional tote bag: it is a bag that you keep and reuse.
Dimensions: 45 x 35 x 12 cm, handles 65 x 3 cm, imprint area 28 x 28 cm. Customization available via screen printing (up to 4 colors), digital printing, transfer , or embroidery, on one side or both sides, in 3 colors, minimum order 100 units. Also available plain, without imprint.
Configure your bag: from 3 to 7 choices depending on the technique
You are always asked to make three choices: the color, the quantity , and the marking technique. The following options depend on the technique chosen.
- Neutral bag : 3 choices, and the price is displayed.
- Digital printing or transfer : 5 choices (colours, quantity, technique, format, printed sides).
- Screen printing : 6 choices, and 7 on Royal Blue, where the undercoat is added.
- Embroidery : price upon request — see below.
1. The color
Three shades: Natural, White and Royal Blue.
- Natural : unbleached, ecru cotton. This is the most economical color.
- White : bleached cotton, neutral background and very faithful color rendering.
- Royal blue : the only tinted color. It has greater visual impact, but the colored background affects the ink rendering—see the undercoat below. It's also the only one that doesn't support digital printing.
2. The quantity
From 100 to 5,000 units (100, 250, 500, 1,000, 2,500, 5,000). The unit price decreases with larger quantities: since technical and preparation costs are fixed, they are spread across the quantity. For orders over 5,000 units, please contact us.
3. The marking technique
Screen printing — the standard technique on cotton, the most economical in terms of volume. Each color in the logo requires its own screen, hence the price increases with the number of colors. Maximum 4 colors. Metallic inks in gold, silver, and copper are available (see point 6).
Direct digital printing — Natural and White only. No color limitations: this is the technique used for four-color process logos, gradients, and photos. Two sizes: 20 x 20 cm or 28 x 28 cm.
Why not on royal blue? Digital printing deposits inks in very thin, translucent layers and doesn't allow for an undercoat. On a light background, colors stand out faithfully; on royal blue, the background would bleed through the ink, and your design would lose all legibility. For a multicolored logo in this color, choose transfer printing, which has an opaque finish, or screen printing with an undercoat.
Note regarding the two light colours: white is not digitally printable (there is no white ink), so the white areas of your design will show the colour of the bag.
Transfer — image printed on film then heat-applied, resulting in an opaque and multicoloured finish. Available in 3 colours, in four formats: A3 (28 x 28 cm), A4 (28 x 20 cm), A5 (14 x 20 cm), A6 (14 x 10 cm).
Embroidery — this is the most prestigious finish on 180 gsm fabric: the logo is embroidered in relief with thread, offering near-permanent durability. The price depends on the number of stitches and thread colors, so it cannot be calculated automatically: contact us for an embroidery quote, attaching your logo.
No markings — the bag is delivered plain.
4. The number of colors, or the format
This second choice depends on the technique: number of colors (1 to 4) in screen printing, size in digital printing, format in transfer printing. In screen printing, the number of colors refers to the actual colors present in your logo, not the number of motifs.
5. The printed sides
1 side (front) or 2 sides (front/back). For front/back printing, the marking is charged for each side: printing cost and technical fees are doubled.
6. Metallic ink (screen printing only)
If your logo includes a gold, silver, or copper, screen printing uses a specific metallic ink, which is slightly more expensive. Answer "Yes" as soon asat least one of the colors in your logo is metallic.
7. The undercoat (flat base) — Royal blue only
This option only applies to screen printing on Royal Blue. Digital printing and transfer do not require any solid color areas, and the Natural and White colors are light enough that they are unnecessary.
On a royal blue background, ink applied directly remains slightly translucent and visually blends with the background: yellow turns green, red darkens. The undercoat (or base coat) consists of first printing an opaque base layer where the logo will be, then applying your colors on top.
- With undercoat : vibrant colors true to your brand guidelines. Essential whenever your logo needs to adhere to specific Pantone references.
- Without undercoat : softer finish, slightly blended into the blue. Less expensive, suitable when a "washed-out" effect is desired.
Available in 1 to 3 colors. Not available in 4 colors, for technical reasons.
Important: Color rendering and validation
For dark cotton bags, we strongly recommend a base coat (undercoat). SHOPSTORE cannot be held responsible for the final color if the base coat was not requested.
We reserve the right to stop a production order if, for technical reasons, the final result could be compromised: logo sharpness, screen blocking, etc. In this case, we will always contact you to offer a solution before any manufacturing begins.
Prepare your file
Recommended print area: 28 x 28 cm. Send us your logo in vector format (.ai, .eps, .pdf); for digital printing, a high-resolution file (minimum 300 dpi) is also acceptable. For embroidery, the vector file is essential: it is used to generate the stitching program. A proof will be sent to you for approval before production begins.
Technical specifications
- Material : 100% cotton
- Weight : 180 g/m²
- Bag dimensions : 45 x 35 x 12 cm (12 cm gussets)
- Handles : Flat, tricolor braided cotton straps, 65 x 3 cm, shoulder strap
- Recommended marking area : 28 x 28 cm
- Marking options : screen printing (4 colors max.), digital printing, transfer, embroidery — 1 side or front/back
- Minimum quantity : 100 copies
- Reusable and recyclable bag
Certifications and commitments
- STANDARD 100 by OEKO-TEX® : a label guaranteeing the absence of substances harmful to the body and the environment. All cotton bags in this collection are OEKO-TEX certified.
- BSCI (Business Social Compliance Initiative): improving working conditions in the supply chain.
- ISO 9001 (quality management) and ISO 14001 (environmental management).
- Marking done in France.
Packaging and deadlines
- Packaging : 25 pieces per polybag
- Carton : 50 pieces — 51 x 46 x 15 cm — 8 kg
- Production time : approximately 15 working days after approval of the proof
For what purposes?
The tricolor handles and thick canvas give it a high perceived value : it's the choice of shops that want a checkout bag that customers will reuse, brands offering client gifts, companies putting together employee welcome kits, or premium events. With its gussets, it can hold a gift set, several items of clothing, or a bottle without losing its shape.
Unsure about the technique — screen printing, digital printing, transfer or embroidery? Contact us : we'll review your file and advise you on the best solution for your budget.



